I'm a London-based freelance digital & creative director specialising in digital strategy, content creation, filmmaking, and photography.
I've worked with start-ups, social businesses, charities and artists on music videos, documentaries, events and other marketing material. I also love managing digital projects, including website launches and UX design & testing.
I've also been an activist for 10 years, helping NGOs run more efficiently, assisting with their digital transformation - and making academic research on ways to tackle poverty more widely available to everyone.
I've also directed several documentaries highlighting issues such as urban and rural poverty, filming in slums in the Philippines and Brazil as well as refugee camps in Lebanon.
I’ve helped launch and relaunch over 30 websites over the past 8 years. I've also worked on creating content strategies and product launch plans for big and small brands alike.
Video is obviously a big passion of mine and luckily it has become a cornerstone of the web. It’s a format that can be re-purposed in a multitude of formats, from blogs to podcasts and infographics - and therefore should be at the centre of your content strategy.
My clients include tech start-ups, charities as well as big brands such as Crufts, Channel 4 and BBC Radio Africa, Procter&Gamble, MI7 Records and Bluebird Care.