At Restless Stories, we recognise the significant role marketing plays in shaping perceptions and behaviours.
In our commitment to positive change, we adhere to the principles of transparent, responsible, and honest marketing, leading by example in the industry.
With this pledge, we take a stand to make a positive difference.
We recognise marketing's responsibility in the cycle of consumerism. We will no longer rely on fear-based tactics or psychological manipulation to drive sales. Instead, we will focus on highlighting the genuine value our offerings bring to the lives of our customers.
We will promote values that contribute positively to society and foster sustainable consumption habits. By supporting informed decision-making, we aim to break the cycle of insatiable consumerism.
Having followed the United Nations Staff College's training in circular economy, we refuse to engage in activities that promote consumerism. Instead, our focus is on key principles of circularity: refuse, reuse, repair (and recycle only as last resort).
We pledge to uphold the highest standards of honesty in our marketing endeavours. We will avoid exaggerations, false claims, and misleading information. Our aim is to build lasting relationships based on truth and integrity.
We will openly admit our mistakes and continuously strive to improve our practices, setting an example for ethical conduct in the marketing landscape.
We understand that change requires collective effort. We pledge to collaborate with other businesses, organizations, and individuals who share our commitment to ethical marketing.
We wholeheartedly embrace this Ethical Marketing Pledge. We believe that by taking a proactive stand against unethical practices, we can reshape the marketing landscape for the betterment of society and the well-being of our planet.
We invite you to join us in this journey to create a world where marketing is a force for good, promoting authenticity, trust, and meaningful connections.
Here is a list of principles and practices that we pledge to adhere to:
Finally here is a list of manipulative marketing practices - as outlined by the Ethical Move - that we refuse to employ and what we will do instead: