Creative campaigns

Advertising & marketing campaigns for Good

The Restless team is quite a geeky one, we experiment with new tools and approaches on our own projects in the Studio to bring our learnings to clients.

We love the whole process of building and launching a campaign, right from integrating the latest audience research tools, to building microsites, preparing all the content and outreach leads as well as reporting on what worked and what didn't as we go.

It's often this huge, addictive creative and learning experience that takes us closer to getting a deeper understanding of an audience. What makes them tick, engage and truly connect with the brand.

Research

We incorporate cutting-edge and proven audience research tools and work to find the best angle and data for your campaign - whichever stage you are - whether you're still looking for a concept or you've found the one.

This helps us nail everything from the targeting, outreach plan, content development, etc.

Planning & Execution

We'll ensure that all the tracking is in place to make the most of the available data and algorithms behind paid activities.

We'll have everything set up in calendars with a review process in place to ensure that all the material is greenlit before publishing.

Ideation

We'll help further develop your concept and/or what the content strategy is going to be: key messages, formats, promotion channels, outlets and so on.

Again, this is a fundamentally collaborative process which we're keen to elaborate with you and your team, although it's not mandatory.

Measuring & Reporting

We've got experience building dashboards in Google Data Studio, Excel and to a more limited extent PowerBI. This allows us to create a transparent and accountable campaigns to know what works and what doesn't.

We love seeing the data come alive and guide us in future decisions.

Our latest Creative campaigns

Creative campaigns

Marketing an Online Event: the Europe Housing Forum

In July 2021, we were asked to provide marketing support for an online event, the Europe Housing Forum, scheduled to take place in November 2021. Some of the duties included social media management, content creation, email marketing, and paid advertising on Facebook and LinkedIn.

Creative campaigns

Documentaries on evictions & sustainable communities

A creative campaign pitched and developed for Habitat for Humanity. A series of documentaries, interactive videos and more for an EU-funded project to raise awareness of the UN's SDG 11 - with a focus on land rights, slums and gender equality.

Creative campaigns

All About Dog Breeds: A to Z of the Best Pooches For You

This is an exciting new series of videos produced for Discover Dogs - the annual event organised by the Kennel Club in London. A complete list of all dog breeds recognised by the Kennel Club in the UK to help you find out the best one for you

Creative campaigns

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