An energising, powerful trailer for an epic shelter-building and fundraising challenge aimed at housebuilding professionals in the UK. The challenge was organised by Habitat for Humanity Great Britain.
The advert was used for a social media advertising campaign that ran for 6 months. It was produced in square and 9:16 formats too and helped recruit over 40 participating companies to the event, raising ovet £65,000.
If you want to see more of the event itself and some of the shelters being put together, check out this thank you video we produced for all the participants a few years back:
Filming older people for Re-engage was a great experience: amazing life stories, old school humour and humility, real talk... and I mean zero filter for better or for worse ! I wish we could have focused on an actual series of these, giving a voice to people who are too often isolated. But the pandemic struck soon after we started and everything was put on hold indefinitely.