An energising, powerful trailer for an epic shelter-building and fundraising challenge aimed at housebuilding professionals in the UK. The challenge was organised by Habitat for Humanity Great Britain.
The advert was used for a social media advertising campaign that ran for 6 months. It was produced in square and 9:16 formats too and helped recruit over 40 participating companies to the event, raising ovet £65,000.
If you want to see more of the event itself and some of the shelters being put together, check out this thank you video we produced for all the participants a few years back:
Aside from paying the filming and editing, this was a fairly low budget video production. The hospital we partnered with to raise funds for their cause has let us use their chapel to film, and the "actors" are all volunteers. There was a great amount of red tape around filming in the hospital so that was not an option. Instead, we opted for the beautiful chapel that we found on the hospital grounds.
We ran several UK-wide Meta (Facebook & Instagram) advertising campaigns, powered by a series of animated gifs, for the launch of Re-engage's new "Call Companions" service during the first lockdown of the pandemic. The launch was a roaring success with over 4,000 applicants over three months.