A week after I'd watched "The Fundamentals of Caring" on Netflix, I bizarrely received an email from the CEO of Bluebird Care Camden & Hampstead about creating a video for his business. No need to say I was already pre-sold!
After filming a dozen interviews that felt so genuine and heartfelt from both the carers and the customers, we decided to create two videos instead, showing both sides of the story. The passion of the carers for their "patients" and their jobs, and the life-changing impact that their work has on Bluebird Care's customers who want to retain their independence in their old age.
These are beautiful stories of companionship, respect and dignity which have really moved me. I'm forever grateful I got to work on this project! It's also allowed me to work on the fantastic Canon C300 mark II and develop a new framework for pre-production to ensure better harmony with the client and avoid unnecessary back and forth at the post-production (editing) phase. A great way to keep everyone happy and on the same page.
This is the first film:
A creative campaign based on a series of documentaries, interactive videos and blog posts as part of the European Union's DEAR programme - to raise awareness on the Sustainable Development Goals 11 with a focus on land rights, slums and gender equality.