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Digital strategy

A new online shop for dogs

Client
The Kennel Club
Equipment
Shopify
Role
Project manager / designer
January
2020

Another exciting website done with the Kennel Club back in 2014, here comes one of my favourite projects which shows that you can very easily use off-the-shelf e-commerce solutions like Shopify to build professional sites.

Another exciting website done with the Kennel Club back in 2014, here comes one of my favourite projects which shows that you can very easily use off-the-shelf e-commerce solutions like Shopify (which now has a Plus version for super large businesses, including Google). Rather than going for the so-called "serious" ones such as Drupal or Wordpress, we managed to actually do a much better job for MUCH cheaper.

I present to you the Kennel Club's online shop.

online shop for dogs kennel club
Click the image to visit the online store

Web design & e-commerce for dogs

For those of you not familiar with it, the KC (as it's known internally) is the UK’s largest institution dedicated to protecting and promoting the health and welfare of all dogs. They register all pedigree dogs in the country (as well as some crossbreeds) and are a main source of education, experience and advice on puppy buying, dog health, dog training and dog breeding.

Their online shop needed to span very different product categories (publications, memberships, rosettes, events, etc) and include application forms with payments which we used third party plugins for.

We also wanted a design that provided a "super-menu" or "mega-menu" (as they're often known as), which could provide a quick overview of the whole product range with a large dropdown. This also makes the content structures a lot easier to determine and in turn will help SEO in the future by ensuring that all new content is well categorised and optimised. Servers on Shopify are blazing fast and the infrastructure is top-notch.

Happy browsing!

"It was great to work with Dario. He would come up with solutions for a range of web and digital marketing problems, including SEO and Video Production, which produced some great results."
Alex Wilkes
DrEd.com / Zava
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“Dario helped us make sense of our social media strategy. They also helped us build a slick website with content that really resonated with our visitors.”
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