A super low-budget project also used to validate a proof of concept to create an animated video under £2,000. The comic book approached served us perfectly, creating a unique identity and removing the need for more complex and costly animation.
A rather strange title for a very naughty song, we just loved the vibe of the entire project: audio, visuals and all. RONY wanted to experiment with animation production but came to us with a very low budget: less than £2,000.
We could have gone with smoother animations but it would have had to go on a loop or be very slow to fill the +3min of the song. So we decided to aim for storytelling instead and recreate a comics vibe - as if flicking through a book. Storytelling is obviously very dear to our hearts and we're glad that RONY felt the same way.
Fun fact: the song is actually based on a popular belief in Mauritania that God does sleep at night, so it's the time to let yourself go and blow off some steam! Apparently a great time to be naughty, or so we were told...
This was a great project to develop which we did from scratch:
DrEd, now Zava, was one of our earlier clients back in 2014, a very exciting tech startup in London at the forefront of medical innovation, but they needed a serious digital content strategy.
Aside from paying the filming and editing, this was a fairly low budget video production. The hospital we partnered with to raise funds for their cause has let us use their chapel to film, and the "actors" are all volunteers. There was a great amount of red tape around filming in the hospital so that was not an option. Instead, we opted for the beautiful chapel that we found on the hospital grounds.