A super low-budget project also used to validate a proof of concept to create an animated video under £2,000. The comic book approached served us perfectly, creating a unique identity and removing the need for more complex and costly animation.
A rather strange title for a very naughty song, we just loved the vibe of the entire project: audio, visuals and all. RONY wanted to experiment with animation production but came to us with a very low budget: less than £2,000.
We could have gone with smoother animations but it would have had to go on a loop or be very slow to fill the +3min of the song. So we decided to aim for storytelling instead and recreate a comics vibe - as if flicking through a book. Storytelling is obviously very dear to our hearts and we're glad that RONY felt the same way.
Fun fact: the song is actually based on a popular belief in Mauritania that God does sleep at night, so it's the time to let yourself go and blow off some steam! Apparently a great time to be naughty, or so we were told...
This was a great project to develop which we did from scratch:
Working with Re-engage has been eye-opening. You don't really see how much social isolation is going on among older people in the country until you meet some of those they support. And even then you're barely scratching the surface.
We ran several UK-wide Meta (Facebook & Instagram) advertising campaigns, powered by a series of animated gifs, for the launch of Re-engage's new "Call Companions" service during the first lockdown of the pandemic. The launch was a roaring success with over 4,000 applicants over three months.