A super low-budget project also used to validate a proof of concept to create an animated video under £2,000. The comic book approached served us perfectly, creating a unique identity and removing the need for more complex and costly animation.
A rather strange title for a very naughty song, we just loved the vibe of the entire project: audio, visuals and all. RONY wanted to experiment with animation production but came to us with a very low budget: less than £2,000.
We could have gone with smoother animations but it would have had to go on a loop or be very slow to fill the +3min of the song. So we decided to aim for storytelling instead and recreate a comics vibe - as if flicking through a book. Storytelling is obviously very dear to our hearts and we're glad that RONY felt the same way.
Fun fact: the song is actually based on a popular belief in Mauritania that God does sleep at night, so it's the time to let yourself go and blow off some steam! Apparently a great time to be naughty, or so we were told...
This was a great project to develop which we did from scratch:
This is exciting video project is part of an ongoing series for Habitat for Humanity GB. Along with many other Habitat branches, they have sent a team of volunteers in the Philippines to help a large team of local workers on a project to rehabilitate and upgrade makeshift homes into typhoon-resistant homes.
What started as a fun standalone project has turned into an ongoing relationship with a property developer to produce videos for their latest luxury homes in Richmond (Barnes to be precise), London.