This is an exciting new series of videos produced for Discover Dogs - the annual event organised by the Kennel Club in London. A complete list of all dog breeds recognised by the Kennel Club in the UK to help you find out the best one for you
This is an exciting new series of videos produced for Discover Dogs - the annual event organised by the Kennel Club in London. A complete list of all dog breeds recognised by the Kennel Club in the UK to help you find out the best one for you with regards to:
It's an ongoing project which will take 2-3 years to complete given that we only film these interviews at annual events such as Discover Dogs or Crufts and that there are +200 breeds of dog to cover!
Each and every video is then matched with a blog article and that provides the ground for the website's new content strategy for the next few years. The content is structured according to the features of the dogs (which matches an online demand in keywords) and we're working on the best user experience for people to browse all this information.
I'm excited to see that the videos from this campaign have been seen over 150,000 times on YouTube.
Most of all it's an exciting video encyclopaedia we're building that people will be able to use as an A to Z dog breeds guide. It's mostly geared for children and families so it won't contain much expert information, it's more meant to be a useful 101 to help you find the best breed for you. This is the first step of understanding what kind of dog suits your lifestyle.
Once everything is moved to the custom database we're building, visitors on their website will be able to search all these +200 videos using a wide variety of criteria to find their perfect match(es):
Check out also my photos of Crufts 2015!
A creative campaign based on a series of documentaries, interactive videos and blog posts as part of the European Union's DEAR programme - to raise awareness on the Sustainable Development Goals 11 with a focus on land rights, slums and gender equality.