This is an exciting new series of videos produced for Discover Dogs - the annual event organised by the Kennel Club in London. A complete list of all dog breeds recognised by the Kennel Club in the UK to help you find out the best one for you
This is an exciting new series of videos produced for Discover Dogs - the annual event organised by the Kennel Club in London. A complete list of all dog breeds recognised by the Kennel Club in the UK to help you find out the best one for you with regards to:
It's an ongoing project which will take 2-3 years to complete given that we only film these interviews at annual events such as Discover Dogs or Crufts and that there are +200 breeds of dog to cover!
Each and every video is then matched with a blog article and that provides the ground for the website's new content strategy for the next few years. The content is structured according to the features of the dogs (which matches an online demand in keywords) and we're working on the best user experience for people to browse all this information.
I'm excited to see that the videos from this campaign have been seen over 150,000 times on YouTube.
Most of all it's an exciting video encyclopaedia we're building that people will be able to use as an A to Z dog breeds guide. It's mostly geared for children and families so it won't contain much expert information, it's more meant to be a useful 101 to help you find the best breed for you. This is the first step of understanding what kind of dog suits your lifestyle.
Once everything is moved to the custom database we're building, visitors on their website will be able to search all these +200 videos using a wide variety of criteria to find their perfect match(es):
Check out also my photos of Crufts 2015!
DrEd, now Zava, was one of my earlier clients back in 2012, a very exciting tech startup in London at the forefront of medical innovation, but they needed a serious digital content strategy.
Aside from paying the filming and editing, this was a fairly low budget video production. The hospital we partnered with to raise funds for their cause has let us use their chapel to film, and the "actors" are all volunteers. There was a great amount of red tape around filming in the hospital so that was not an option. Instead, we opted for the beautiful chapel that we found on the hospital grounds.