This film was used in a nationwide volunteer recruitment campaign online which ran for 18 months. The whole campaign returned an amazing average cost-per-acquisition at about £7.5 (more on that campaign later) and helped recruit thousands of applicants. More than the charity had ever recruited in such a short amount of time. This proved a much more cost-efficient way to recruit than the time- and labour-intensive ways usually employed by the charity.
A super low-budget project also used to validate a proof of concept to create an animated video under £2,000. The comic book approached served us perfectly, creating a unique identity and removing the need for more complex and costly animation.