This film was used in a nationwide volunteer recruitment campaign online which ran for 18 months. The whole campaign returned an amazing average cost-per-acquisition at about £7.5 (more on that campaign later) and helped recruit thousands of applicants. More than the charity had ever recruited in such a short amount of time. This proved a much more cost-efficient way to recruit than the time- and labour-intensive ways usually employed by the charity.
In July 2021, we were asked to provide marketing support for an online event, the Europe Housing Forum, scheduled to take place in November 2021. Some of the duties included social media management, content creation, email marketing, and paid advertising on Facebook and LinkedIn.
Filming older people for Re-engage was a great experience: amazing life stories, old school humour and humility, real talk... and I mean zero filter for better or for worse ! I wish we could have focused on an actual series of these, giving a voice to people who are too often isolated. But the pandemic struck soon after we started and everything was put on hold indefinitely.