This film was used in a nationwide volunteer recruitment campaign online which ran for 18 months. The whole campaign returned an amazing average cost-per-acquisition at about £7.5 (more on that campaign later) and helped recruit thousands of applicants. More than the charity had ever recruited in such a short amount of time. This proved a much more cost-efficient way to recruit than the time- and labour-intensive ways usually employed by the charity.
Not just "a" celebration, THE celebration - or so they claim! Here's the promo video I did for Crufts 2014.