More details and story behind this project coming soon. In the meantime, enjoy the videos !
This film was used in a nationwide volunteer recruitment campaign online which ran for 18 months. The whole campaign returned an amazing average cost-per-acquisition at about £7.5 (more on that campaign later) and helped recruit thousands of applicants. More than the charity had ever recruited in such a short amount of time. This proved a much more cost-efficient way to recruit than the time- and labour-intensive ways usually employed by the charity.
Filming older people for Re-engage was a great experience: amazing life stories, old school humour and humility, real talk... and I mean zero filter for better or for worse ! I wish we could have focused on an actual series of these, giving a voice to people who are too often isolated. But the pandemic struck soon after we started and everything was put on hold indefinitely.
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