More details and story behind this project coming soon. In the meantime, enjoy the videos !
In May 2022, more than 700 policymakers, urbanists, entrepreneurs and housing advocates gathered in Nairobi and online for the first-ever Africa Housing Forum (AHF) — an event hosted by Habitat for Humanity International to reimagine the future of affordable and inclusive housing across the continent. Our team at Restless Stories had the privilege to help bring this ambitious event to life — from designing the 29-page event report, to managing the website, live agenda and social media campaign that reached over 1.4 million people across 111 countries.
This film was used in a nationwide volunteer recruitment campaign online which ran for 18 months. The whole campaign returned an amazing average cost-per-acquisition at about £7.5 (more on that campaign later) and helped recruit thousands of applicants. More than the charity had ever recruited in such a short amount of time. This proved a much more cost-efficient way to recruit than the time- and labour-intensive ways usually employed by the charity.
.webp)
.webp)
