More details and story behind this project coming soon. In the meantime, enjoy the videos !
This film was used in a nationwide volunteer recruitment campaign online which ran for 18 months. The whole campaign returned an amazing average cost-per-acquisition at about £7.5 (more on that campaign later) and helped recruit thousands of applicants. More than the charity had ever recruited in such a short amount of time. This proved a much more cost-efficient way to recruit than the time- and labour-intensive ways usually employed by the charity.
This is an exciting new series of videos produced for Discover Dogs - the annual event organised by the Kennel Club in London. A complete list of all dog breeds recognised by the Kennel Club in the UK to help you find out the best one for you