Social media advertising

Responsible Social media advertising services

We provide social media advertising services - from our Winchester and London-based teams - to organisations large and small to help them get the outcomes they need to make a difference in the world.

We don't focus on vanity metrics that provide no benefit to your brand. We put our time, energy, and expertise into delivering the outcomes you need to continue doing the life-changing work that you do.

With all of our clients, we have achieved profitable costs per acquisition, not to mention the lifetime value of those new customers and supporters (where applicable).

We’ve driven donations, helped recruit tens of thousands of volunteers, coordinated large campaigns promoting world events and sold thousands of eco-friendly products.

Due to digital advertising's carbon footprint - more on that below - we've decide to only run campaigns supporting the sustainable development goals, i.e. those with an environmental or social benefit within that framework.

Better creative for better advertising

Our expertise is in creating content that not only matches your tone and voice but connects with people on an emotional level to drive your desired outcomes.

We have a proven track record of designing social media advertising that encourages readers and viewers to register for events, sign up as volunteers, send donations, or become members of your organisation.

Our content is tailored to the specific audience on each social media platform. It will also display at the optimal time to ensure it receives as many views as possible.

Social media advertising carbon footprint

A report by Purpose Disruptors highlights how advertising is responsible for a 28% increase in the average person's carbon footprint.

A typical online ad campaign emits 5.4 tons of carbon dioxide - according to Good Loop - equivalent to around 13,000 miles of car travel.

We do everything we can to reduce the CO2 impact of the campaigns we run, such as:

High quality file compression to reducing the size of images and videos
Using carbon offsetting (however imperfect that is) and/or donating a portion of the budget to environmental causes
Exploring the servers that supply partners use
Estimating the carbon footprint of your campaign and/or tracking it in real time to better understand how to lower it.

Partnerships are at the core of what we do

When we work with organisations, we form a partnership. We share all of our knowledge and expertise to ensure your goals and expectations are exceeded.

Our team conducts campaign reporting and analyses metrics to validate the desired outcomes are being met.

We will also schedule regular catch-ups with your team members to provide actionable insights and recommendations to help you get an ideal return on investment. Find out more about our social media management services here.

Social media advertising cost: finding the ideal budget

There is no such thing as a cookie-cutter approach to social media advertising budget. You need a unique presence that resonates with your target audience and drives the right outcomes.
‍
We personalise our social media advertising services to your organisation and offer variable pricing packages.

Most of all, we are huge advocates of avoiding vanity metrics and related campaigns. We want to avoid waste (of your time, money and CO2 emissions) at all costs and focus on getting the results that matter.

Our smallest clients' campaigns cost around £500-600 minimum/month, though we recommend allocating at least £1,000/month to yield meaningful results.

Our goal is for everyone to be satisfied.

Restless

Clients

Follow Me on
Instagram

restless

Testimonials

“A creative agency that is excellent at managing digital content and social media platforms not forgetting web design! Great at storytelling and offering trainings that help boost employees capacities in impact storytelling. A team that is dedicated to excellence. I like how they are proactive and always taking time to brainstorm with clients and develop customized solutions!”

Caroline Nyamamu

Habitat for Humanity Africa

“Dario helped us triple the organic traffic on our website within 8 months, created ad campaigns with a direct 2.5x ROI (not including LTV) and launched our online store which went from £3.5k/month to £12k/month within 4 months. Can't recommend enough - a great digital content and marketing partner.”

Lee

Spray Group

"Restless Stories supported me in organizing a large-scale regional conference. They were responsible for all digital work, including graphic design, video production, social media engagement, newsletters, report design, and a countless number of print branding elements. Working with them was seamless and ensured that the event had strong promotion and audience engagement. It was a resounding success!"

Deena Khalil

MENA Housing Forum

“Perceptive, skilful, helpful, professional, dependable, creative - all these epithets describe Restless Stories. I have turned to Dario for work on website design, social media, filming and stills photography. What is particularly gratifying is that he not only has enviable technical savvy but also have great sensitivity. This is exemplified by the talent that graces his work both visually and musically.”

Tim Thomas

Musical Producer

"It was great to work with Dario. He would come up with solutions for a range of web and digital marketing problems, including SEO and Video Production, which produced some great results."

Alex Wilkes

Zava

"The team at Restless Stories are masters at translating the work of an organisation to making it approachable & engaging through effective communications.

I worked with the team for a large, continent wide conference to develop reports, newsletters, graphic design and social media. Their contributions made the event an overwhelming success."

Robyn Emerson

Africa Housing Forum