Posts in social media strategy
The New Video Ecosystem: Video Production Styles in a Digital Age

Video production and video marketing is something absolutely everyone can easily and affordably get into these days. With the current video ecosystem and its large choice of video styles, it's really a question of mindset.

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Facebook is not pure evil - or the hypocrisy of journalists

Perhaps I should be more lenient towards journalists who complain about Facebook's sheer display of evil (or disrespect) towards our privacy. But part of me think it's either utter hypocrisy, or they've simply never built anything in their entire lives and remain in an entirely different world.

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Monitoring Web Mentions to Promote Your Music Online

Monitoring mentions on the web will allow you to have a much more global approach to promoting and marketing your music online. Someone mentions you or one of your songs in a blog post or on social media? Share it immediately on your own pages, reply to the person, start a conversation, make a new contact.

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Content Strategy for a Healthcare Website

DrEd was one of my earlier clients, a very exciting tech startup in London at the forefront of medical innovation and they needed a serious digital & content strategy. Like too many startups they had invested lots in the design and infrastructure of their website but completely forgotten how to get people to visit it!

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