Monitoring Web Mentions to Promote Your Music Online
Monitoring mentions on the web will allow you to have a much more global approach to promoting and marketing your music online.
Someone mentions you or one of your songs in a blog post, on Facebook, Twitter or Pinterest? BAM, share it immediately on your web pages, reply to the person, let them know of your other tunes they might like, start a conversation, make a new contact. All the important stuff :)
For this I'll introduce you to the essential online tools - both free and paid - that you'll need to set up your web monitoring system, a pillar of your digital strategy.
Add all the right keywords
Adding your band name is the first step of course, but you should also add any other keyword or keyphrase that is specific to your group or music, such as:
- Song names;
- Particular music style(s): that way you can share similar music to your audience and you show you're in the know in terms of new music in your field;
- Event names: festivals, big gigs coming up... anything that could be related to your band. Perhaps you'll find a blogger who loves your style and you can get in touch with him or her.
The rest is up to you to get creative with search terms that could help you promote your music.
And now here are 6 tools you can use to monitor your band's online presence on the web and social media.
1. Google alerts
Lucky you, Google has just updated their tool, because it used to look like it was created in 1999 which was a bit offputting.
To create a new alert head to: https://www.google.com/alerts
There you will see existing alerts - which you can edit or delete - then links your Google profile(s) and alert suggestions. The top bar is where you go to create a new alert.
As you start typing you will see options popping up
At this point it's important that you use the additional options to ensure that your email goes to the right place, at the right frequency (you probably don't want Google to email you 5 times a day), etc.
Also for keyphrases, i.e. keywords composed of several words, add the quotation marks otherwise Google will come up with all the instances of "Rony" and "Trio" separately.
This is very basic use of search terms but I'm always surprised at the number of people who don't know this simple trick. In other words if you search fo:
- "Your Band Name"
- Instead of: Your Band Name
Then you're all good. Otherwise every time somewhere on the web, someone says "Your" or "Band" or "Name", you will receive an alert in your emails for all 3 words separately.
And this will drive you insane!
Mention.com is a paid tool which starts at £29/month. At that price you can set up 3 alerts (should be enough for a band) and you will get 3,000 results per month.
For most active Google Alerts I have I get maybe one or two alerts per week, whereas Mention:
Mention does make a big difference and it has access to all the web mentions on social media. This makes a huge difference for you and it makes it a lot easier to be active on those social platforms too. You can read a complete review of Mention here.
3. More search operators
Use these search operators to refine your alerts, for example excluding results for your own website or social media pages, including results from a specific site only (Facebook, YouTube etc). These search operators work well across a variety of tools, but do test them first to see if they are compatible with whichever software you're using.
4. Looking for mentions of your band
And to conclude this article, a couple more tools for you to look for other mentions of your band, songs and videos on the web - instead of waiting for alerts to come through. This can be useful to:
- identify music similar to yours: to share it, or jam with these guys, work together on a project (video, gig, etc);
- Find new blogs in your music genre;
- People with large social following sharing music similar to yours and who might be interested in your stuff.
A very powerful, real-time search engine that allows you to search blogs, Facebook, Twitter or everything all at once for your key phrases.
If you have any questions or if you use any other tools that you love to promote your music and your band, please let us know in the comments below!
NOTE: This is part of a series on music marketing, read our other articles below: